Lauren (Women)
Women's clothing only · Preppy · Edition 1b pull · segment data
All-category keyword scope · New — trend starts this edition
New Member — Trend Starts This Edition
Lauren joins the Rankings in Edition 1b under the standing rule that labels featured in a Weekly Spotlight join the tracked universe. Figures are the Oct 28, 2026 Ralph Lauren spotlight pull (keyword “lauren ralph lauren”): fresh figures, no week-over-week delta, trend tracking starts clean from this edition. Scope: the brand totals above are all-category keyword scope — the 470,000+ sold includes shoes, bags and home alongside clothing — so lean on the leaf-anchored clothing segments below for the apparel read.
Subcategories, Ranked By R2R Rating
Where the money hides inside the brand — and where the traps are. The segment table matters more than the brand average.
| Subcategory | Sold | Avail | STR | ASP90 | ASP365 | R2R Rating | ERPY | Verdict |
|---|---|---|---|---|---|---|---|---|
| 1. Coats, Jackets & Vests | 9,400+ | 44,000+ | 21% | $71.97 | $69.76 | 15.38 | $66 | Extreme Caution |
| 2. Sweaters | 13,000+ | 63,000+ | 21% | $59.20 | $58.52 | 12.22 | $54 | Extreme Caution |
| 3. Dresses | 9,100+ | 69,000+ | 13% | $41.74 | $44.15 | 5.51 | $26 | Extreme Caution |
| 4. Tops | 21,000+ | 100,000+ | 21% | $24.40 | $23.48 | 5.12 | $22 | Extreme Caution |
| 5. Pants | 5,600+ | 37,000+ | 15% | $33.02 | $31.48 | 5.00 | $21 | Extreme Caution |
| 6. Jeans | 3,900+ | 36,000+ | 11% | $25.54 | $25.17 | 2.77 | $12 | Forget It |
Prefer the interactive version? See the full interactive report — sortable tables, search, and the weekly Racky hunt.
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