This Week's Movers

Segments — brand × gender × category — ranked by R2R point change against the Oct 21–22, 2026 baselines. These are the first true week-over-week movers: every row below comes from a clean, comparable series. Click a segment to open its brand page.

Edition 1b · Pulled Oct 28, 2026 Measured against the Oct 21–22, 2026 baselines · clean series only

Top 5 Rising

The segments gaining the most R2R, biggest point gain first.

1Coats, Jackets & Vests Kuiu · Men · Coats, Jackets & VestsBuyExact counts both weeks: 215 → 303 sold, supply only 109 → 123. Hunting season arrived and Kuiu jackets are the uniform.R2R 194.76 → 248.53+53.77 (+27.6%)2Vests Kuiu · Men · VestsBuyExact counts both weeks: 73/28 → 78/26, at 300% turnover.R2R 164.07 → 187.53+23.46 (+14.3%)3Hoodies & Sweatshirts Sitka Gear · Men · Hoodies & SweatshirtsBuyExact counts: sold 257 → 264 while listings shrank 207 → 176. The pool is being bought down.R2R 57.94 → 70.14+12.20 (+21.1%)4Vests Arc'teryx · Men · VestsBuyExact counts both weeks: 346/397 → 364/390, at 93% turnover.R2R 91.59 → 103.78+12.19 (+13.3%)5Hoodies & Sweatshirts Rhoback · Men · Hoodies & SweatshirtsBuyCounts 771/234 → 835/240; average price identical to the cent ($53.92). The quarter-zip complex tightened.R2R 177.66 → 187.60+9.94 (+5.6%)

Worst 5 Dropping

The segments losing the most R2R, biggest point drop first.

1Base Layers Kuiu · Men · Base Layers (merino)BuyExact counts: identical 83 sold, supply grew 26 → 30. A dilution drop, not a demand drop — the layer closest to the skin is where new listings finally caught up.R2R 155.12 → 133.63−21.49 (−13.9%)2Coats, Jackets & Vests Rhoback · Men · Coats, Jackets & VestsBuyCounts 64/54 → 73/77; averages near-identical. New supply, not falling demand.R2R 67.82 → 54.13−13.69 (−20.2%)3Boots — Women Lucchese · Boots — WomenBuySold exact (925); average price fell $227.80 → $202.39. The women’s boot cooled while the men’s held.R2R 133.20 → 124.81−8.39 (−6.3%)4Coats, Jackets & Vests Sitka Gear · Men · Coats, Jackets & VestsBuyExact counts; average-price drift ($146.45 → $139.74) on near-identical volume.R2R 154.85 → 146.77−8.08 (−5.2%)5Pants Magnolia Pearl · Women · PantsBuyCounts 315/512 → 308/519; gentle cooling at the very top of the market.R2R 248.81 → 241.64−7.17 (−2.9%)

First Alternates

Clean movers that just missed the cut — and, this edition, the contents of Racky's Secret Stash.

1Vests Canada Goose · Women · VestsBuyAverage price identical to the cent — turnover did the work.R2R 101.06 → 109.76+8.70 (+8.6%)2Boots — Women Tecovas · Boots — WomenBuyExact counts — the cleanest big segment gain on a western brand.R2R 168.98 → 177.60+8.62 (+5.1%)3Sweaters Filson · Men · SweatersBuyExact counts both weeks — the credible Filson move.R2R 68.05 → 76.11+8.06 (+11.8%)

Deliberately Excluded

So nobody has to take this page's word for it — the near-misses and the reasons they are not here:

Floor-count mirages

Filson Coats & Jackets (+36.11) and Arc'teryx Fleece (+27.20) rest on rounded floor counts on both sides — direction plausible, magnitude unprovable. Arc'teryx Coats & Jackets (+32.79) is ASP-driven on floor counts the same way. All three are flagged on their brand pages instead of headlined here.

Thin-sample noise

Magnolia Pearl Skirts (−9.08) rests on 61 sales. Real arithmetic, not a headline.

Series breaks — no comparable baseline

The nine Batch D brand overalls (Patagonia, Carhartt, Polo, The North Face, Harley-Davidson), the Schott and Double RL rows, the Tecovas company row, and both Canada Goose parka segments publish fresh Edition 1b figures with no delta — their measured populations changed between editions, so no honest change exists to rank. Magnolia Pearl Tops is in the same position.

A measurement cleanup is not a move

Rock Revival overall (+4.43) — the baseline average was the polluted read; this edition corrected it. Flagged on its page, kept out of the risers.

Next in line on the drops side

Rhoback Polos (−7.24) rests on floor counts both weeks, and Double D Ranch Jeans — Women (−6.30) is thin — first alternates for the drops list if a slot opens.

How to read this: R2R is The Reseller Report rating. Δ is the change in R2R points vs the Oct 21–22, 2026 baselines; Δ% is that change against the earlier R2R. Edition 1a's risers were layout placeholders in the mockup; they retire here — every row above is measured. Full definitions on the Methodology page.