Tecovas
Company overall · Western Apparel · all genders, all categories · Edition 1b pull · segment data
New series — trend starts this edition
New Series — Trend Starts This Edition
Edition 1b’s pull returned a materially wider scope than the baseline (available 2,000+ → 4,800+), and neither pull can be proven to be the same ruler — so the company row restarts as a new series: fresh figures, no week-over-week delta, out of the Movers. The boots segments below were measured leaf-by-leaf and are continuous: men’s boots hold Power Rankings #1 at 332.66 and women’s boots rose +8.62 on exact counts.
Subcategories, Ranked By R2R Rating
Where the money hides inside the brand — and where the traps are. The segment table matters more than the brand average.
| Subcategory | Sold | Avail | STR | ASP90 | ASP365 | R2R Rating | ERPY | Verdict |
|---|---|---|---|---|---|---|---|---|
| 1. Boots — Men | 2,300+ | 1,400+ | 164% | $202.43 | $198.88 | 332.66 | $1,452 | Buy |
| 2. Boots — Women | 516 | 663 | 78% | $228.16 | $203.73 | 177.60 | $705 | Buy |
| 3. Coats, Jackets & Vests — Men thin — read with care | 65 | 81 | 80% | $78.57 | $90.77 | 63.05 | $324 | Buy |
| 4. Jeans — Men | 605 | 737 | 82% | $36.09 | $35.38 | 29.63 | $129 | Depends |
| 5. Shirts — Men | 555 | 723 | 77% | $31.23 | $30.57 | 23.97 | $104 | Depends |
| 6. Coats, Jackets & Vests — Women thin — read with care | 4 | 31 | 13% | $85.83 | $70.64 | 11.07 | $41 | Extreme Caution |
| 7. Tops — Women thin — read with care | 19 | 148 | 13% | $26.91 | $21.40 | 3.46 | $12 | Forget It |
| 8. Jeans — Women thin — read with care | 9 | 144 | 6% | $32.03 | $25.54 | 2.00 | $7 | Forget It |
Prefer the interactive version? See the full interactive report — sortable tables, search, and the weekly Racky hunt.
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