Stetson
Company overall · Western Apparel · all genders, all categories · Edition 1b pull · segment data
New series — trend starts this edition
Reading This Company
The numbers demote the famous name: 89,000+ listings swamp demand on the new series. Men’s hats are the volume — 11,000+ sold — but rate just 25.80 under 41,000+ listings, and women’s hats are the weakest row on the page at 4.65. The sleeper is men’s boots, the company’s best segment at 59.86. The company row itself is a new series this edition — see the note below.
New Series — Trend Starts This Edition
Stetson’s company row has never reproduced cleanly — the generic name pollutes every scope, and the pull’s own facet totals contradicted its headings. Edition 1b restarts it on the heading series: fresh figures, no delta, out of the Movers. Its leaf segments below reproduce cleanly and stay comparable.
Subcategories, Ranked By R2R Rating
Where the money hides inside the brand — and where the traps are. The segment table matters more than the brand average.
| Subcategory | Sold | Avail | STR | ASP90 | ASP365 | R2R Rating | ERPY | Verdict |
|---|---|---|---|---|---|---|---|---|
| 1. Boots — Men thin — read with care | 93 | 198 | 47% | $127.44 | $142.69 | 59.86 | $298 | Buy |
| 2. Coats, Jackets & Vests — Men thin — read with care | 27 | 82 | 33% | $100.84 | $114.86 | 33.21 | $168 | Depends |
| 3. Hats — Men | 11,000+ | 41,000+ | 27% | $96.18 | $96.30 | 25.80 | $115 | Depends |
| 4. Boots — Women thin — read with care | 58 | 362 | 16% | $104.00 | $92.24 | 16.66 | $66 | Extreme Caution |
| 5. Coats, Jackets & Vests — Women thin — read with care | 24 | 125 | 19% | $56.43 | $71.30 | 10.83 | $61 | Extreme Caution |
| 6. Shirts — Men | 527 | 1,700+ | 31% | $30.79 | $30.09 | 9.54 | $41 | Extreme Caution |
| 7. Tops — Women thin — read with care | 62 | 340 | 18% | $29.28 | $28.78 | 5.34 | $23 | Extreme Caution |
| 8. Hats — Women | 1,800+ | 28,000+ | 6% | $72.30 | $66.84 | 4.65 | $19 | Forget It |
Prefer the interactive version? See the full interactive report — sortable tables, search, and the weekly Racky hunt.
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